Zach Ortega
Marketing Generalist
Entrepreneur
Passionate Foodie
My personal mission statement: Encourage everyone I interact with to be the best version of themselves.Let's be friends!
Career Highlights
IBM - My most rewarding experience at IBM was leading the GTM and marketing strategy for a new product launch, Open P-TECH, a platform to earn certifications in "New Collar" jobs. The success of this launch became the foundational strategy of all educational products at IBM. I also launched the IBM Podcast Network with 12 shows under the umbrella and acting Podcast Producer for many shows, such as Into The Breach. Lastly, I led social listening and content strategy for social media, podcasts, blogs, and video - including launch and strategy for accounts such as the IBM TikTok account and posting content on Reddit proving to be successful in a variety of KPIs.Microsoft - My team and I were tasked with defining a social AI's digital identity and managing its social presence. Additionally, I led an idea and team to develop the most successful feature within the AI's capabilities.Himalayan Corporation - I led all marketing efforts for this pet company including organizing trade shows, developing a partner educational platform, and new product development leading to 3 award winning products. Additionally, I established the social impact initiative to donate books and build libraries in Nepal.Igloo Rolls - My brother and I started this food truck out my passion for entrepreneurialism and his passion for food. We saw great success including being featured in numerous news outlets like this and this.You can find more on my LinkedIn.
Consulting Experience
My immensely diverse background and experience ranges from grinding at startups and SMBs to working at some of the worlds largest companies, I have been able to learn and grow in numerous aspects of marketing and business as whole. I use this wealth of knowledge to feed my passion for entrepreneurship, and consult for businesses ranging from hospitality to tech.Hospitality
Larry's - Website development and maintenance, content creation, social media marketing. One of my proudest projects that I have been a part of is helping this small BBQ joint go viral after the restaurant was destroyed by a tornado.
Five Suits Brewing - Website development and maintenance, content creation, email marketing. Helped earn multiple awards for the brewery.
Ruca - Content creation, promotions, and social media marketing. Led to consistent increase of sales and new customers.Tech
Valet Closet - Branding, content creation, UX design on app and website, and product launch strategy.
National Parks NFT project - Strategy, content creation, event marketing, social media marketing, community management, and product launch. Helped raise just under $100k for the National Parks Foundation.
About
I currently live in Austin, TX, but grew up in Washington State. I graduated from Western Washington University in 2015 with a degree in Marketing. Since then I have worked in multiple industries that has shaped me into the marketer and entrepreneur I am today.My creativity, ambition, and entrepreneurial spirit are my most defining qualities and the driving force behind my success. I trust in my strengths, but also understand when to lean on others around me. I am always looking for more opportunities to connect with people, embark on new endeavors, and challenge myself.As for my non-professional self, I am a:
Sports Freak - I will always rep my Seattle teams! Go Seahawks, Sounders, Mariners, Kraken, and Reign. RIP the SuperSonics.Foodie - Who would have thought a kid who only ate chicken nuggets and mac 'n cheese as a kid would be so passionate about experiencing food from around the world.Wanna-be Superhero - I have been a superhero fan since BEFORE I was born. You read that right. My brother loved superheroes so much that he wanted our parents to name me Wolverine (from X-Men).
