Zach Ortega
Marketing Generalist
Entrepreneur
Wanna-be Superhero
My personal mission statement: Encourage everyone I interact with to be the best version of themselves.Let's be friends!
Career Highlights
IBM - My most rewarding experience at IBM has been working on the product launch of Open P-TECH, a platform to earn certifications in "New Collar" jobs. I am also the Podcast Producer for many shows, such as Into The Breach. Lastly, I lead social listening and content strategy for social media, podcasts, blogs, and video. I led the launch and strategy for accounts such as the IBM TikTok account and posting content on Reddit proving to be successful in a variety of KPIs.Microsoft - My team and I were tasked with defining a social AI's digital identity and managing its social presence. Additionally, I led an idea and team to develop the most successful feature within the AI's capabilities.Himalayan Corporation - I led all marketing efforts for this pet company including organizing trade shows, developing a partner educational platform, and new product development leading to 3 award winning products.You can find more on my LinkedIn.
Entrepreneurial Endeavors
Igloo Rolls - My brother and I started this food truck out my passion for entrepreneurialism and his passion for food. We saw great success including being featured in numerous news outlets like this and this.Consulting Work - Because of my passion for entrepreneurs and small businesses, I make an effort to offer my expertise when possible. I have advised social media marketing for a company that makes the best cookies ever, built websites, created content, and done email marketing for the best brewery ever, and worked to launch an NFT project in which the community donated $11k in 12 hours! One of my proudest projects that I have been a part of is helping a small town BBQ owner recover and go viral after his restaurant was destroyed by a tornado.
About
I currently live in Austin, TX, but grew up in Washington State. I graduated from Western Washington University in 2015 with a degree in Marketing. Since then I have worked in multiple industries that has shaped me into the marketer and entrepreneur I am today.My creativity, ambition, and entrepreneurial spirit are my most defining qualities and the driving force behind my success. I trust in my strengths, but also understand when to lean on others around me. I am always looking for more opportunities to connect with people, embark on new endeavors, and challenge myself.As for my non-professional self, I am a:
Sports Freak - I will always rep my Seattle teams! Go Seahawks, Sounders, Mariners, Kraken, and Reign. RIP the SuperSonics.Foodie - Who would have thought a kid who only ate chicken nuggets and mac n cheese as a kid would be so passionate about experiencing food from around the world.Wanna-be Superhero - I have been a superhero fan since BEFORE I was born. You read that right. My brother loved superheroes so much that he wanted our parents to name me Wolverine (from X-Men).
Contact
I set a goal for myself to connect and network more; help me achieve my goal! Let's chat!
Thank you
Did we just best friends?